Chatbot responses, however, operate on a different principle: instead of offering an extensive range of choices, they guide users towards a solution the chatbot believes is correct (or has been paid more for).Ĭonsequently, blocking an ad in a chatbot in a traditional way would often mean removing part of that solution or the whole solution from the response. When you remove ads from search results, users are still left with a wide variety of organic results. So, although Bing chat ads and traditional search engine ads may seem similar, there's a significant difference. Let me know if you have any other questions.” Needless to say, that wouldn’t help you at all. But while there are multiple avenues for developing advertising in chatbots, Bing included, each comes with a critical issue for content blockers: a considerable part of a chatbot’s response can be made up of ads, and attempting to hide them in a conventional manner would make the chatbot’s response unhelpful.įor example, if you remove ads from Bing’s reply below, you’ll be left with: “I hope this helps. So far, Microsoft has been experimenting with different ad formats, and it’s unclear what shape ads in Bing’s chatbot will take in the end. Microsoft has confirmed that ads are coming to its Bing AI chatbot.
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